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The Business Link is a publishing company specializing in monthly and annual business-to-business newspapers and magazines covering Southern and Southwestern Ontario. The Business Link was founded in 2003 by father and son team, Jim and Adam Shields. It was at this time, they conceived of an idea to produce a free business-to-business publication designed to help Niagarans grow and develop their businesses. The success of the Niagara edition was the launching pad for the other markets which The Business Link is now published— Hamilton/Halton, Brant, Haldimand/Norfolk and Oxford.
The goal of the paper is to find the advertising needs in the marketplace and to fill them. To that end, The Business Link serves to educate, inform and profile businesses and has been adopted by many as a valuable resource tool. Since issuing its first edition in Niagara in February of 2003, the paper has experienced explosive growth. In just 5 years, The Business Link has grown to publish nine business-to-business publications throughout Southern and Southwestern Ontario.
Together, The Business Link staff is working to expand the readership of the paper, as well as the company’s contribution to the community. The Business Link is a proud sponsor of many fundraising initiatives and is very generous with their contributions to the local business community and various charitable causes. The Business Link also recognizes the importance of education and has established annual scholarships with local universities and colleges.
The Business Link’s publications include: The Business Link Niagara, The Business Link Brantford, The Business Link Hamilton/Halton, Profiles in Business Niagara, Profiles in Business Hamilton/Halton, The Health & Wellness and Workplace Safety Guide, Luxury Living Niagara, Luxury Living Hamilton-Halton and Travellers Notebook.
The key to The Business Link’s success lies in the old adage: 90% perspiration, and 10% inspiration. The entire Business Link family takes pride in providing the communities of Southern Ontario with a quality product that assists businesses with growth and provides an effective advertising medium to promote their products and services.
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